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E-Commerce 2011 Kenneth C. Laudon

E-Commerce 2011

Kenneth C. Laudon

Published February 22nd 2011
ISBN : 9780273750840
Paperback
912 pages
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 About the Book 

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.